Written & Photographed by Sylvr Sharp

It’s that time of year again; I know, hard to believe! Once again the Visual Merchandising team has been hard at work making your magic filled dreams come true. This year we’ve had many special projects that have been under construction for months all waiting to take their place as we finalize our Halloween set.

Let’s start from the beginning.

First: the demo. Reimagining such a large selling space takes time for us to transition from everyday décor fabulousness to incredible Halloween spectacle! The in-between stage is best described as controlled chaos.

Halloween Demolition
Halloween Demolition

Before we get into the actual installation, let’s take a look at some of the projects that have been going on up to this point.

Halloween Spectres

These shady characters have been lurking around for weeks just looking to get into trouble.

Halloween Spectres

We planted a castle and it’s starting to bloom.

Halloween Spectres

Pile o’ castle pieces.

Halloween Castles

An enlightened hog.

Our team spends many hours over the course of a few months to design and build the props. They are all in-house creations in which everyone has a part in bringing the vision to reality. Here’s an example of how detailed these projects can be.

Granite walls, from start to (nearly) finish:

An image of one of the members creating the Hogwarts wall Halloween 2018
An image of the Hogwarts wall drying Halloween 2018

Multiple team members honed their rock carving skills on this project.

An image of a team member painting the Hogwarts castle walls Halloween 2018

Primer and base coat applied.

An image of part of the Hogwarts castle Halloween 2018

Details and shading added to the finish.

Let’s take a look at the progress inside, shall we?

An image of behind the scenes Halloween 2018

It takes a village to build a new room inside the old one.

An image of set building for behind the scenes Halloween 2018
An image of behind the scenes for Halloween 2018

Wall treatments are applied and projects continue amongst the construction.

An image of a book shelf for Halloween 2018

It’s never too soon to start on the details.

In the interest of not giving away too many secrets, I’ll have to stop here. The final round is upon us as we race to get everything done in time for opening. Stay tuned, as I will be posting a closer look at the finished set in a few weeks. Until then we’re gonna’ keep our noses to the grindstone and concentrate on bringing you the best Rogers Gardens Halloween experience yet!

Oh, and as you leave, I warn you. Don’t look up.

Halloween 2018- Spider

I warned you.